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Article directories clearly state that when reprinting an article, the resource box must remain untouched including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will attract a person to your blog, increase your readers and ultimately your sales.

Your resource box should include enough information to pique readers' interest, and have a strong call to action that will encourage them to click on your link for more info. No matter how good your content is, if your resource box does not influence the reader to visit your webpage and find out more, you have lost an opportunity to earn a customer.

Tips for writing an effective resource box:

1. Don't start your resource box off with your bio. This signals to the reader that your report is complete and that they can stop reading. Instead, begin with a question or message that will tempt them to read more. As an illustration: "Want fourteen more ideas to make money from home?"

2. Do not include a full bio. Most people are not interested in your full bio or every degree and accolade you have received. In fact, most people will flick through it and you will lose their interest before they get to your site and call to action.

3. Feature at least one link, additional if allowed. Check the resource box guidlines for each directory to find out what you are allowed to include. Most allow one link, some two. Be sure to include as many links as you can.

4. A strong call to action is an absolute requirement. Have a statement which tells the reader what they will get when they click on your website link and how it will benefit their lives. For instance, "Download Joe's free report today for more ways to make money in your sleep!"

5. Answer the crucial question. When crafting your resource box, consider the question all visitors ask (if just subconsciously)... "What's In It For Me?" (WIIFM).

6. Compose a different resource box to fit every piece of writing that you create. If the article is about home improvement, then draft your resource box to tie into that with an appropriate offer and link. If the next article is about tool selection, steer your resource box in that way. Start a file of resource boxes to help you to add an appropriate one without having to recreate it each time.

The resource box is your option to tell the reader what you have to offer and what they should do next. If you can show a reader what they will make by clicking on your link, you're almost guaranteed to build your website readers with the articles you create.

Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:

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