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Now that you have a few articles under your very own belt and have a grip on fundamental methods for promoting them, it's time to take a step up and tackle some advanced article marketing skills. These activities would take your very own article advertising efforts to a completely new degree:

1. Approach editors directly.

Once you've proven your ability to put out high-quality articles on a consistent basis, it's time to see if you could bypass the middleman (the article directories) and supply regular content material to a publication, blog, or website. Locate editors of publications or blogs in your niche. Pull together a short list (with links) to several of your favourite pieces that may be suitable for their audience, and email them a short note introducing yourself, presenting the links to your material, and asking if they would be interested in getting regular, unique content material from you for publication. The benefit for them is that they know they can count on quality content that isn't appearing elsewhere on the Web; the advantage to you is that you would be able to reach a target market regularly, thereby compounding the "expert" effect.

My favorite resource that teaches this methodology may be discovered at:

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2. Include applicable keywords.

Keywords are words or phrases that a potential reader would use in an internet search engine to find data on a selected topic. By using keywords, you have a greater chance of someone being connected to your article from an internet search engine, thus potentially increasing the visitors to your site.

The key to keywords (pun intended) is to think like your reader would think. For instance, if you want to draw folks to your handmade greeting card web site, you may wish to include keywords and key phrases in your article and title such as:

greeting cards

greeting card use

sending greeting cards

occasions to send greeting cards

choosing greeting cards

handmade birthday greeting cards

anniversary greeting cards

While key words are no guarantee that your article will become the number-one ranked link on Google, it'll really help folks find you in the huge wasteland of the World wide web.

3. Re-use your articles in other media formats.

Once you have a group of targeted articles, re-use them by recording them as audio or video and releasing them on the internet. Some folks just respond more easily to different forms of communication, so by providing a variety of media types, you expand your reach. It's simply a different approach you may connect with your target market in the way they prefer.

Article marketing is a rich and complex strategy for drawing your audience to your website. There are a few different techniqies to continue to market your own articles that you could spend all your time finding new ways to leverage the work you've already created. The best part is, there is something for everybody!

Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:

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